Access granted to Simedar’s
PORTFOLIOI’m a storyteller.
On the page and at a house party. I have close to a decade of journalism experience with an emphasis on beauty and culture for diverse readers. As a copywriter, my penchant for identifying the emotional truth shines through.
I’m a skilled skin specialist.
I walk the walk, too. After earning my esthetics license in 2019, I worked as a practicing skin therapist and later as the education manager and researcher for Dr. Dennis Gross Skincare’s professional division.
I’m a brand builder.
I conceptualized and built a skincare brand from the ground up. It went on to win four prestigious beauty awards for brand and product excellence from giants like Sephora and Glossier. Now, I bring an attuned eye for unique visuals and brand messaging that resonates to my clients.
Client List
Hornitos, Minus One Nine Six, On The Rocks, Tres Generacionés, Jim Beam
Suntory Global Spirits
NIVEA, Eucerin, Aquaphor, Coppertone
Beiersdorf
Brooklyn, New York, New Orleans, Tokyo, & Los Angeles Properties
Ace Hotel Group
Chipotle, Dr. Pepper
Keurig Dr. Pepper
Smithfield, Marie Callender’s, Duncan Hines, Birds Eye Frozen Vegetables,
Conagra

