Access granted to Simedar’s

PORTFOLIO

I’m a storyteller.

On the page and at a house party. I have close to a decade of journalism experience with an emphasis on beauty and culture for diverse readers. As a copywriter, my penchant for identifying the emotional truth shines through.

I’m a skilled skin specialist.

I walk the walk, too. After earning my esthetics license in 2019, I worked as a practicing skin therapist and later as the education manager and researcher for Dr. Dennis Gross Skincare’s professional division.

I’m a brand builder.

I conceptualized and built a skincare brand from the ground up. It went on to win four prestigious beauty awards for brand and product excellence from giants like Sephora and Glossier. Now, I bring an attuned eye for unique visuals and brand messaging that resonates to my clients.

Client List

Hornitos, Minus One Nine Six, On The Rocks, Tres Generacionés, Jim Beam

Suntory Global Spirits

NIVEA, Eucerin, Aquaphor, Coppertone

Beiersdorf

Brooklyn, New York, New Orleans, Tokyo, & Los Angeles Properties

Ace Hotel Group

Chipotle, Dr. Pepper

Keurig Dr. Pepper

Smithfield, Marie Callender’s, Duncan Hines, Birds Eye Frozen Vegetables,

Conagra

Copywriting brand development  Creative Direction shopper marketing social media